PAY PER CLICK
The full form of PPC is Pay per Click. This is a marketing technique in which the advertiser has to pay for each click on the user’s ads.
It is a type of marketing in which advertisers pay money every time one of their ads is clicked. Whenever you search for something on Google, you must have seen Search Ads as shown in the image below, this is called PPC Ads.
Whenever a visitor clicks on this Ad and goes to the website of the Advertiser, then the money for each click will be given to the Advertiser.
If you want to bring traffic from Google Ads to any of your websites, then you will have to create an account in Google Ads, after that you will have to create Ads and whenever a visitor comes to your website by clicking on your Ad, then you will have to pay Google for every click.
Google Ads operates on a Pay-Per-Click model, in which users bid on keywords and pay for each click on their ads.
Whenever a visitor searches Google for a keyword, then Google selects the best ads related to that keyword and shows it at the top position of Google.
Whose ad appears first on the first page of Google is based on the advertiser’s Ad Rank, which is calculated by multiplying two key factors – CPC bid (the maximum amount an advertiser can spend) and Quality Score (a value that is taken into account)
Quality Score is determined based on your Click-through Rate (CTR), Ad Relevancy, and Landing Page Quality.
The better your Ads Quality Score, the better your Ad Rank will be which will cost you very little money.
What do You Learn
INTRODUCTION TO PAID MARKETING
CAMPAIGN SETTING
TYPES OF CPC’S
GOOGLE ACCOUNT SETUP
KEYWORD MATCH SETUP
BIDING STRATEGIES
INTERFACE TOUR AND BILLING SETTING
KEYWORD RESEARCH TOOLS
ACCOUNT STRUCTURE
UNDERSTANDING AD AUCTION
AD GUIDELINES
WHAT IS QUALITY SCORE
AD EXTENSIONS